Market Opportunity and Target Customer Categories
Estimated Market Size - $95 Million
Sized the market using bottom-up approach - 2 methods - both yielded similar results.
- Counting Deployed Devices. We build a list of potential customers categories such a Primary Airports in the USA. We make a conservative estimate of the number of devices requiring our solution. We repeat this process for other customer category types such as dams, water treatment plants, data centers etc.
- Estimating scale based on the size of our business relative to our competitors and extrapolating numbers based on our sales.
Target Customer Categories
- Governmental Buildings: Federal Buildings and State Buildings.
- Industrial: Factories, Mines, Chemical Plants.
- Medical: Hospitals, Drug Manufacturing, Ambulance Centers.
- Energy: Energy Distribution Centers, Power Stations, Dams, Navigation Locks, The Electrical Grid.
- Oil and Gas: Storage Facilities, Refineries, Pump Stations.
- Communications: Telephone Exchanges, Data Centers.
- Travel: Ports, Airports, Stations.
- Public Safety: Military Bases, Coastguard stations, Police Stations, Prisons, Emergency Management Centers
- Education and Research: National Labs, State Labs, Universities/Colleges
- Water: Pump Stations, Water Treatment Plants, Sewage Treatment
- Commercial: Office Buildings, Hotels
Next: The Scale is Frightening