Protocol Security Gateway Marketing Strategies
First to market
- Gives us pricing power
- Can enter at low price to keep others out
- Larger margin for initial period.
- People stick with the product they know
- Expensive, drawn out and difficult
- Exclusive access to a huge customer
- Lobbying authorities to make use of PSG's mandatory.
- Hard Sell - We have informed you of the risk to your institution / company / site and you chose to do nothing. If something happens you will be responsible.
- Become ultra competitive in the market for new gateways because of the compelling feature.